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Press Release Source: Oxford University Press

NEW YORK, Dec. 5 /PRNewswire/ — Only a year ago, podcasting was an arcane activity, the domain of a few techies and self-admitted “geeks.” Now you can hear everything from NASCAR coverage to NPR’s All Things Considered in downloadable audio files called “podcasts”. Thousands of podcasts are available at the iTunes Music Store, and websites such as iPodder.com and Podcast.net track thousands more. That’s why the editors of the New Oxford American Dictionary have selected “podcast” as the Word of the Year for 2005. Podcast, defined as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player,” will be added to the next online update of the New Oxford American Dictionary, due in early 2006. (more…)

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Fruitcast is a new service that is not only great for advertisers, but podcasters as well. The founder of Fruitcast, James Archer of Forty Media, saw a problem when it comes to making money with podcasting. You cannot simply connect Google AdSense to a podcast and make money from it, it just doesn’t happen.

He came to realize that there just weren’t any services offering “advertising made simple” for podcasters, so he had set out to create his own. I had a talk with James about Fruitcast and how it works on both ends, the podcasters and the advertisers. Here is what I have gathered and you can also see what TechCrunch has mention.

Let’s walk through a hypothetical scenario of how things might work once it gets rolling:

Joe has a podcast. He records a new 15-minute episode every 3 days or so. He’s a funny guy, and his podcast is quickly becoming popular. He’s currently got about 500 listeners per episode.

Because Joe loves sports, a number of sports advertisers have expressed interest in his show. After they bid for priority coverage on Joe’s podcast, his average revenue per download comes to about $0.15.

Doesn’t sound like much, does it? But consider this: $0.15 per episode × 500 listeners × 10 episodes per month × 12 months in a year = $9,000 annually, for spending a few hours a month on something he loves doing anyway.

(Your mileage may vary, of course.)

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