Catching up on Reading
Here is one of those Speed-linking posts. This is all of the reading I need to catch up on, all hand-picked by me. You’re welcome to read along too!
Setting Up a Blog - Some Things You Should Know From an SEO Perspective
| There is an excellent thread at Cre8asite Forums on the topic of setting up a new blog and taking into account the SEO side of things. One thing that I would strongly recommend and agree with in the thread is… |
Digging for Links
| Tips on how to promote linkbait. This may be my last linkbait post for a while. |
Andy Hagans on Quality Content?
| Andy Hagans offers a killer post on tips on how to break out of the Google Sandbox quickly and cheaply. |
Nearly Every Successful Marketer is a Spammer
| Most profitable businesses at some point likely used spin, public deception, or spamming to help gain their current market position. |
How to Redirect Outbound Affiliate Links
| Tips about how to cloak outbound affiliate links using .htaccess or a PHP jump script. |
Wordtracker Launches New Free Keyword Tool
| Wordtracker launched a free version of their keyword research tool. |
Optimal Word Count & Web Page Copy Length
| Article about how long to make web pages based on the goal of the website. |
Straight Out of the Andy Hagans Playbook
| Andy Hagans shares his link baiting strategy play book. |
Signs of a Low Quality Website
| Some sites can increase their brand value and linkworthiness by balancing their site objectives and clearing out many obvious errors that undermine their credibility. |
View All Your Google Supplemental Index Results
| Your number and percentage of supplemental results can be viewed as a proxy for the quality of your information architecture and your link equity relative to the size of your site. |
17 Most Common PPC Mistakes Web Marketers Make
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Posted by IgorMord As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. |
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Remove your own duplicate content
You may already know that duplicate content found on the web is penalized by the search engines, dropping your placement in the SERPS significantly. But did you know that-
You may inadvertantly be duplicating your own web content?
Here’s how to find out if this is the case. Goto to your website address, something like www.domain.com Fine. You see all your pages there. Now, drop the www portion of your URL to just domain.com Do you see your website still? Can you navigate your whole site without the www in front?
If so, you might be confusing the search-engines and getting penalized for it. In fact, Google suggests this too here.
Now, you don’t really have duplicates of your web page files anywhere, it is just the way webservers work in their default configurations.
Luckily there are ways to fix this. You must remove the domain.com “mirror” of your site, and re-direct all requests for those URL’s to the www.domain.com address. This is called a 301 redirect and it is search-engine friendly.
If you are using Apache as your webserver you can add this code to your .htaccess file to accomplish this.
you need to substitute your domain into this example
Webmasters utilizing this tip have commented-
“My rankings at 2 of the big 3 SE’s have improved and my AS revenue has shot up in the last few days.”
Other webservers may also have similar methods to redirect your traffic, you can search for these techniques in webmaster sites and forums.
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New case study released by Google AdSense
Things have been busy lately at the Googleplex. A new AdSense Interface, a new page-rank update, and now, a new AdSense case study.
But wait a cotton-picking minute.
The site wich is the topic of the case-study has some very strange tactics being used that seems to be spammy in nature and geared towards keyword stuffing.
Check Medical-Coding.net and view the source code of the home page.
Take a look at this portion of the source code of the home page-
< ! -- UdmComment-->Medical coding books, medical coding software, and medical coding data files including Ingenix ( St Anthony / Medicode ); medical coding manuals, medical coding software, Medical coding and billing, Medical insurance coding, Medical billing coding, and ICD 9 books coding software Medical coding and billing Medical insurance coding Medical billing coding ICD 9 book < ! --/UdmComment-->
It appears they are using the UdmComment tag to stuff keywords. My understanding is that UdmComment tags are normally used to keep an internal search from returning a page with the words on it. A legitimate use is wrap these tags around your menu systems.
Also, their UdmComment commented text has this rule applied to it-
.hotlink {
position:absolute;
left:800px;
top:800px;
width:100%;
display:none;
z-index:1;
}
This makes all the keyords invisible.
Did Google take a look at the source code for the site they are holding up as an example? Highly suspicious in my book.
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