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Video of Paid Links session at SES San Jose 2007 via original poster

including exclusive footage of-

Danny Sullivan - SearchEngineLand
Matt Cutts - Google
Greg Boser - WebGuerrilla
Dave Naylor - DaveN
Aaron Wall - SEO Book
Rand Fishkin - SEOMoz

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Sponsored Post:

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I just discovered a new tool called the Google Keyword Metrics Tool from Technobloggie. Not only is this tool free to use, it is the first I have seen with all of these built-in features.

For a keyword check I just did on: Nikon D80 I got:

Max Bid: $0.68
Estimated Daily Search Volume: 95
Estimated Monthly Search Volume: 2863
Estimated Daily Clicks: 1.43 (This is for the top AdWords Position)
Market Value: $29.17 (This is how much the top AdWords Position would pay for all the monthly clicks for this keyword)
AdSense Effective CPM: $20.46 (Assumes a 60% revenue share from adSense, and a 5% CTR on ad units)
Number of AdWords Ads: 11

Number of AdWords Ads:

Followed by a Google trends graph for the keyword I chose. But that’s not all. This was followed by these two tables:

	Number of Search Results
Google	8,140,000
Yahoo!	2,040,000
MSN

And this was followed by a table of actual ad data, showing me the adwords title, text,and destination URL plus more…

To cap it all off, the tool displays some of the Adwords ads as they would appear. A nice added feature of these sample ads is that they tell you which ones are being run in both the search and content networks of adwords. Very nice touch!

Check it out!

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