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Chitika a couple of days ago introduced a new interactive eMiniMalls Multi Product Unit, allowing publishers to show 4 products at once. By mousing over the images the unit will automatically refresh the description, best deals, etc. As many of you who already have tried know, Chitika ad units tend to suffer from a low click through rate (CTR) and therefore don’t generate enough money for many folks to use them over a Google AdSense ad.

Well, the good news is that these new interactive ads have tripled my CTR (from about .6 % to about 1.7%) and earnings over the old blog banner unit, which it is similar to in size. They’re fun to play with too.

I continue to use Chitika’s creatives on my various sites as they add one more stream of income to the mix, and diversifying is a good thing in this business. Try Chitika eMiniMalls here.

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I recently bought Winning Results with Google AdWords by Andrew Goodman from Amazon and while I haven’t read the whole book yet I can recommend it for anyone thinking about Clickbank or Arbitrage, two things I am dabbling with currently. The thought process in deciding on keywords is of particular value as I realized I clearly had been throwing money at the wrong keyword phrases. Check it out.

Winning Results with Google AdWords

Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

—UPDATE—

I just learned Andrew has a special offer right now on an eBook that follows on to the hard-copy book.

Here’s a taste of what the Original Handbook contains:

* Reveals little-known methods of “beating” the AdWords system - tricks that Google wants you to figure out!
* Finding cheap keyword inventory – where others dare not look
* Powerful techniques for achieving sky-high clickthrough rates.
* The best ways of lowering your average cost per click. Everyone can achieve dramatic reductions in their average cost per click on the AdWords system.
* How to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system are facing. Knowing this formula is what will keep you going when others are forced to give up.. I even explain some of the politics and economics at work “behind the scenes” at Google.
* Tactics for dramatically improving your return on investment (ROI) on your AdWords campaign. Clicks won’t help you if you can’t convert them to sales.
* Dozens of all-new examples from interesting client experiences, updated interpretations of trademark issues, the latest thinking on copywriting strategies, bidding strategies, editorial policies, and more.
* Easy must-do checklists and troubleshooting guides you can consult anytime.
150 pages covers everything you need to know.
* Did I mention you also get access to the whole newsletter archive; the free copy of the new Winning Results book; and the December 2005 Critical Update PDF, where I explain the opaque world of Quality Scores that will affect your ability to keep your ads online?

You get all of this – the Handbook (ebook format), the premium newsletter, the free copy of Winning Results with Google AdWords, and the Critical Update PDF for Dec. 2005 – for the regular price of the Handbook,
only $69.00.

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Today I got an email from the folks at Text Link Ads indicating I had sold a link on this site! You can see the link down the right side of this site under Links. It’s the blue one (if it’s still there when you read this). Excited to see how much I made I hurried over to Text Link Ads to check my earnings. It said $5. I was hoping for a little more than that but I guess the ad is only running a week. Probably testing the waters. I had to follow the link of course to see what the advertiser was selling. I won’t spoil your curiosity here ;*) If you haven’t heard of Text Link Ads, they are relatively new kids on the block that intend to give AdSense a good run for their money. You can find out how much your site might be worth here.

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