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A must read posted this morning at SearchEngineNews

Pay-per-click (PPC) advertising is big business. PPC generates revenues of billions of dollars every year for advertisers, and shows absolutely no signs of slowing down. Programs like Google’s AdWords, Yahoo! Search Marketing, formerly Overture, and late September, 2005, MSN announces it is joining the ranks of paid contextual advertising with its MSN Keywords and adCenter programs. However, no online single advertising scheme, especially one with inherant flaws, has survived the test of time. If history proves itself, PPC (along with Google) may soon be on the chopping block.

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Oh no, here we go again. The blogs are abuzz today about a post by Om Malik over on Business 2.0 about blog valuations.

Attempting to calculate how much a website or blog might be worth on the open market based on monthly viewer statistics. This notion is absurd.

I’d love to think this blog is worth $80,000 All I can say is SOLD!! Now, who wants it, and where’s my cheque?

Jason Calacanis had this to say-

“Weblogs, Inc. was bought by AOL because of revenue and revenue growth. Eyeballs and pageviews had nothing to do with it–zero. No one in the marketplace is buying things based on eyeballs–no one.
…
no one–NO ONE–is paying $38 per web user because no one–NO ONE–has any hope of ever making that kind of money back! I can’t comment on specifics of our deal, but let me just say this is really, really flawed.”

I agree with Jason.

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You may have noticed a new feature on your Google AdSense control panel a new way to attract advertisers to your site. Onsite Advertiser Sign-up is an extension of Google site targeting that makes it easier for advertisers to bid on your site.

When you use Onsite Advertiser Sign-up, your ad units will display an ‘Advertise on this site’ link that takes advertisers to an informational landing page with details about your site and the Google AdWords advertising program. Advertisers who sign up through this page will be guided to create an ad targeted specifically to your site, and only your site. When more advertisers create and target ads to your site, you’ll benefit from the competition as it drives your potential earnings up.

What I am hearing in the AdSense community however is that this feature is being turned off by many.

One problem is that you’re stuck with the same landing page for all of your sites. If you run AdSense on so many different sites with totally different topics you’re out of luck right now.

There also isn’t any reporting facility to let you judge for yourself whether this feature is for you.

Some are merely turning it off because of esthetics. It does add a small bit of text to your ad and some don’t like the added clutter.

For me, I don’t think my site would really benefit from this type of advertiser anyway, given my traffic levels etc. I’m going to turn the feature off for now and wait and see.

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