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A very interesting study done of the effect of placement for advertising in webpages –a must read for Adsense advertisers.

An analysis earlier this year by the Internet advertising-services firm Doubleclick revealed that only 4-5 people out of a thousand click on Internet ads — the continuation of a long downward click-through trend. Figures like those once fed skepticism about the effectiveness of advertising online, particularly when the dot-com bubble burst.

Not anymore. These days, advertisers count click-throughs where they matter — such as in sponsored links like those that Google provides — and elsewhere they assess impact based on brand awareness and by using other measures. This is one of the reasons that Internet revenue is increasing.

The observations below from Eyetrack III are a different indicator of where and how ads are effective, based on what the researchers saw as 46 participants viewed mock news website homepages and article-level pages that we created specifically for research purposes. Five website designs contained a variety of ad formats and presentations, and we could compare their performance. (Unlike other parts of Eyetrack III, the advertising testing was not conducted using tightly controlled variables. Ergo, we offer these observations rather than scientifically sound findings.)
Read the whole article here.

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Silicon Valley Watcher: Scoop! Google is about to unveil a completely revamped Adwords/Adsense program to counter inroads from competitors such as Kanoodle
Scoop! Google is about to unveil a completely revamped Adwords/Adsense program to counter inroads from competitors such as Kanoodle

by Tom Foremski and Candida Kutz for SiliconValleyWatcher.com

As this is being writtten, about 1800 Google marketing people from its offices around the world are at an internal sales conference at a secret location in San Francisco, being briefed on a completely revamped Google Adwords/Adsense program and other new features.

Adwords and Adsense are what make Google into such an incredible cash machine. The Adwords and Adsense programs deliver paid text ad links. Adwords delivers paid text ads to users of its search services and the ads are matched to the search term.

Adsense delivers text ads to readers of a web page and they are matched to the content of a page. Virtually anybody with a web page can become a member of the Adsense network and host Google ads and receive a cut of the ad revenue.

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